CarDigit
CarDigit is an out-of-home advertising service that increases brand visibility by utilizing Bangkok’s busy streets. The brand uses car-based displays to deliver advertising messages to thousands of people every day, turning real city traffic into a powerful visibility channel.
CLIENT
CarDigit
services
Web design
Country
Thailand
see live
cardigit
Project goal
The goal was to create a digital experience that reflects CarDigit’s confidence, clarity, and momentum. From identity to interface, every element was built to reinforce trust and guide users through key information with ease.
Beyond visual design, the focus was on scalability, performance, and flexibility - ensuring the brand can grow without friction while delivering a consistent experience across all devices and touchpoints.
Result
The goal was to create a digital experience that reflects CarDigit’s confidence, clarity, and momentum. From identity to interface, every element was built to reinforce trust and guide users through key information with ease.
Beyond visual design, the focus was on scalability, performance, and flexibility - ensuring the brand can grow without friction while delivering a consistent experience across all devices and touchpoints.
[Step 01]Logo Design
The logo features a graphic symbol and worldmark. The black geometric symbol, defined by clean lines, incorporates the letters "C" and "D", representing "Car Digit". The lines create a dynamic contour that reflects an innovative approach to car advertising and the concept of continuous development, essential for a successful campaign.
[Step 02]Brand Identity Refresh
Building Credibility & Trust in every interaction using identity design
Now that we have our new logo, we can build the brand identity design & system that elevates the brand experience at every touch points, here are some of the things we have done:
A. Color PaletteB. TypographyD. Brand Guideline
[A] / [B] Color & Typography
I refined the color palette to align with CarDigit’s mission of maximizing brand exposure on Bangkok’s streets. The colors were selected to perform in real traffic conditions — bold, confident, and highly visible — helping brands capture attention at scale while reinforcing CarDigit’s strong and modern visual identity.
Transform Bangkok’s traffic into your next big opportunity
Gilroy Regular Tracking: 0%
CarDigit is an out-of-home advertising service that increases brand visibility by utilizing Bangkok’s busy streets. The brand uses car-based displays to deliver advertising messages to thousands of people every day, turning real city traffic into a powerful visibility channel.Body CopyGilroy Regular Tracking: 0%
Depth of experience in advertising service that increases brand visibility.Gilroy Regular Tracking: 0%
Let's make your Brand shine
CarDigit
CarDigit is an out-of-home advertising service that increases brand visibility by utilizing Bangkok’s busy streets. The brand uses car-based displays to deliver advertising messages to thousands of people every day, turning real city traffic into a powerful visibility channel.
CLIENT
CarDigit
services
Web design
Country
Thailand
see live
Cardigit
Project goal
The goal was to create a digital experience that reflects CarDigit’s confidence, clarity, and momentum. From identity to interface, every element was built to reinforce trust and guide users through key information with ease.
Beyond visual design, the focus was on scalability, performance, and flexibility - ensuring the brand can grow without friction while delivering a consistent experience across all devices and touchpoints.
Result
The goal was to create a digital experience that reflects CarDigit’s confidence, clarity, and momentum. From identity to interface, every element was built to reinforce trust and guide users through key information with ease.
Beyond visual design, the focus was on scalability, performance, and flexibility - ensuring the brand can grow without friction while delivering a consistent experience across all devices and touchpoints.
[Step 01]Logo Design
The logo features a graphic symbol and worldmark. The black geometric symbol, defined by clean lines, incorporates the letters "C" and "D", representing "Car Digit". The lines create a dynamic contour that reflects an innovative approach to car advertising and the concept of continuous development, essential for a successful campaign.
[Step 02]Brand Identity Refresh
Building Credibility & Trust in every interaction using identity design
Now that we have our new logo, we can build the brand identity design & system that elevates the brand experience at every touch points, here are some of the things we have done:
A. Color PaletteB. TypographyD. Brand Guideline
[A] / [B] Color & Typography
I refined the color palette to align with CarDigit’s mission of maximizing brand exposure on Bangkok’s streets. The colors were selected to perform in real traffic conditions — bold, confident, and highly visible — helping brands capture attention at scale while reinforcing CarDigit’s strong and modern visual identity.
Transform Bangkok’s traffic into your next big opportunity
Gilroy Regular Tracking: 0%
CarDigit is an out-of-home advertising service that increases brand visibility by utilizing Bangkok’s busy streets. The brand uses car-based displays to deliver advertising messages to thousands of people every day, turning real city traffic into a powerful visibility channel.Body CopyGilroy Regular Tracking: 0%
Depth of experience in advertising service that increases brand visibility.Gilroy Regular Tracking: 0%
Let's make your Brand shine
leon akkerman
CarDigit
CarDigit is an out-of-home advertising service that increases brand visibility by utilizing Bangkok’s busy streets. The brand uses car-based displays to deliver advertising messages to thousands of people every day, turning real city traffic into a powerful visibility channel.
CLIENT
CarDigit
services
Web design
Country
Thailand
see live
cardigit
Project goal
The goal was to create a digital experience that reflects CarDigit’s confidence, clarity, and momentum. From identity to interface, every element was built to reinforce trust and guide users through key information with ease.
Beyond visual design, the focus was on scalability, performance, and flexibility - ensuring the brand can grow without friction while delivering a consistent experience across all devices and touchpoints.
Result
The goal was to create a digital experience that reflects CarDigit’s confidence, clarity, and momentum. From identity to interface, every element was built to reinforce trust and guide users through key information with ease.
Beyond visual design, the focus was on scalability, performance, and flexibility - ensuring the brand can grow without friction while delivering a consistent experience across all devices and touchpoints.
[Step 01]Logo Design
The logo features a graphic symbol and worldmark. The black geometric symbol, defined by clean lines, incorporates the letters "C" and "D", representing "Car Digit". The lines create a dynamic contour that reflects an innovative approach to car advertising and the concept of continuous development, essential for a successful campaign.
[Step 02]Brand Identity Refresh
Building Credibility & Trust in every interaction using identity design
Now that we have our new logo, we can build the brand identity design & system that elevates the brand experience at every touch points, here are some of the things we have done:
A. Color PaletteB. TypographyD. Brand Guideline
[A] / [B] Color & Typography
I refined the color palette to align with CarDigit’s mission of maximizing brand exposure on Bangkok’s streets. The colors were selected to perform in real traffic conditions — bold, confident, and highly visible — helping brands capture attention at scale while reinforcing CarDigit’s strong and modern visual identity.
Transform Bangkok’s traffic into your next big opportunity
Gilroy Regular Tracking: 0%
CarDigit is an out-of-home advertising service that increases brand visibility by utilizing Bangkok’s busy streets. The brand uses car-based displays to deliver advertising messages to thousands of people every day, turning real city traffic into a powerful visibility channel.Body CopyGilroy Regular Tracking: 0%
Depth of experience in advertising service that increases brand visibility.Gilroy Regular Tracking: 0%
Let's make your Brand shine
leon akkerman